CASPI GROWTH MARKETING
CASPI GROWTH MARKETING
About Us
We are a performance marketing agency. We have more than 10 years of experience in driving growth and achieving scale through offline and digital channels for $100M-$1B Direct to Consumer brands
Services
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Strategic guidance for offline and digital media, creative, and offer-strategy, in accordance with overall business goals and KPIs
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Audit existing and/or previous campaigns, analyzing performance, and provide recommendations for the next steps
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Work with your brand’s internal team to support the campaign set-up planning, execution, optimization, and reporting
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Establish campaign measurement and attribution methods, identify the optimal investment level, and help to set CAC targets
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Creative development support – support the brand’s team with concept and script development
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During campaigns – drive the agencies’ management, track performance trends and results on a weekly basis, make recommendations for improved performance, and suggest new tests
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Provide independent POV on all agencies’ media and creative recommendations
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Provide post-campaign recap, analysis, and recommendations
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Train and mentor the brand’s internal team
Key issues of growth-minded brands we can solve for:
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When to introduce a new growth channel to the marketing channel’s mix
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How to structure a test campaign, and identify the minimum level of investment and testing period needed
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Identifying realistic CAC goals
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Creative best practices by channel
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How to measure the effectiveness of offline and digital campaigns when there is no/limited visibility to click-through or view-through tracking
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How to RFP a media/creative agency